Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
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Primal Harvest offers a range of health supplements designed to support overall wellness with a focus on natural, science-backed ingredients. From multivitamins to collagen powders, their products aim to enhance vitality, improve digestion, and support joint health, making it easier to maintain a healthy lifestyle.
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Steel Supplements produces high-performance nutritional supplements designed to help you achieve your fitness goals. From pre-workouts to fat burners, their products are formulated with potent ingredients to enhance your workout performance, muscle growth, and overall health.
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OLLY makes vitamins and supplements that are as enjoyable to take as they are effective. Their products, from daily multivitamins to probiotics and sleep aids, focus on supporting overall health with delicious gummies and convenient softgels.
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BetterBrand offers science-backed supplements designed to support lung, liver, and gut health through natural ingredients. Their flagship product, BetterLungs®, helps improve respiratory and immune function, while other offerings like BetterMushrooms® boost energy, focus, and mood. Made in a GMP-certified facility and tested in third-party labs, BetterBrand’s products provide a clean, non-invasive solution for better living without harsh chemicals or medications.
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Ka'Chava crafts your new daily super blend for heart, brain and skin health.
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Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.
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By assessing your diet and lifestyle, with the option to integrate the results of our at-home DNA and blood tests, Vitl provides you with tailor-made supplements & vitamins alongside fully-personalised health advice to help you feel your best more often.
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Collagen is the glue that holds everything together. As we age, production declines. Vital Protein products focus on wellness from within.
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Trubrain's supplements are nootropics blended to increase your verbal fluency, avoid distractions and boost mental output.
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Bio-fermented, probiotic wholefood powders and elixirs for gut health, glowing skin and wellbeing.
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For Wellness, founded by Phil Mickelson and performance coach Dave Phillips, creates health products that combine flavor with function to support energy, focus, and recovery. From antioxidant-rich coffee additives to nutrient-packed Recovery Gummies, each product is designed to fit seamlessly into daily routines. The brand is rooted in Mickelson's wellness journey, using science-backed ingredients to enhance well-being naturally.
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