Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
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Nutrition Geeks provides high-quality, lab-tested supplements formulated to support your health and performance goals. With a focus on transparency, affordability, and science-backed ingredients, the brand helps simplify your wellness journey.
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IM8 Health offers science-backed supplements and wellness products designed to support immunity, energy, and overall vitality. Using clean, clinically studied ingredients, IM8 Health delivers targeted solutions that help you feel your best every day.
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Nature’s Pure Blend offers natural supplements designed to support overall health and well-being. Founded by someone who overcame health challenges such as anxiety and low energy, the brand focuses on providing clean, organic, and non-GMO products. Their offerings include supplements for heart health, gut health, and overall performance, all made with high-quality, vegan-friendly ingredients and no harmful preservatives.
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Daye offers innovative period care and vaginal health products, focusing on sustainability and science-backed solutions. Their products, like organic CBD tampons and at-home vaginal microbiome tests, are designed to improve women's health. Daye prioritizes transparency and quality, regularly testing for toxic metals and working with medical institutions to raise healthcare standards.
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feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
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Vivo Life creates high-quality, vegan-certified nutrition products designed to support optimal health and performance. Their lineup includes plant-based protein powders, meal replacements, vitamins, and functional supplements, all made from nutrient-dense ingredients without artificial flavors or fillers. Products are rigorously tested by third-party labs and are made in the UK, with a focus on sustainability and clean nutrition.
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BlenderBottle revolutionized the way we mix supplements with the original BlenderBall® wire whisk. Founded by Steve and Kim Sorensen in 2000, the brand quickly grew from a simple idea into a global fitness icon, trusted by athletes and fitness enthusiasts worldwide. The brand remains committed to innovation, ensuring that every shaker is designed to simplify and elevate your everyday experience, whether at the gym or on the go.
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Sports drinks are chock full of added sugar and artificial flavors. Cure says "no thank you". Cure is made with only premium and organic ingredients like coconut water and pink Himalayan salt. They took what existed in nature and mixed it to tasty perfection.
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ARMRA makes a nutrient-rich colostrum concentrate that protects, restores, and enhances immune health and cellular performance. Sourced from grass-fed cow’s colostrum, their products contain over 400 bioactive nutrients that support immune function, gut health, skin vitality, and more. Using their proprietary Cold-Chain BioPotent Technology, ARMRA ensures the nutrients are preserved in their most potent and bioavailable form.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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