Log In

Don't have an account?Sign Up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Best Accessories Brands

This brand category in eCommerce & DTC is best represented by brands like Pura Vida with bracelets, Ridge with a wallet or Warby Parker with glasses. Accessory brands usually do quite well online, mostly because the margins can be quite favorable and the goods simple and light to ship.
StopBox

StopBox USA specializes in portable, secure firearm safety devices that provide quick access in critical moments. Their innovative designs, such as the StopBox handguns cases, use unique mechanical features to ensure safety and reliability without relying on batteries or electronics.

TOOLS used
CHeck back soon
while on earth

While On Earth is a lifestyle brand creating thoughtfully designed essentials that blend form, function, and sustainability. From elevated everyday bags to versatile accessories, each piece is crafted to support conscious living and intentional journeys. Their minimalist aesthetic and eco-friendly values make them a go-to for modern explorers.

TOOLS used
CHeck back soon
Enso Rings

Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.

TOOLS used
CHeck back soon
Felix Gray

Felix Gray's Blue Light is here to reinvent computer glasses to be beautiful and effective. They worked hard to create a clear lens that could still filter Blue Light well and eliminate glare.

TOOLS used
CHeck back soon
Happy Wrap

Happy Wrap transforms the art of gifting with premium wrapping paper, greeting cards, and customizable options. Crafted for every occasion, their products are designed to make each gift unforgettable while adding a personal touch. Eco-conscious and printed on-demand, Happy Wrap helps you elevate your gift-giving game with sustainable and stylish essentials.

TOOLS used
CHeck back soon
Rozstore

Discover timeless elegance with Roz Store's handcrafted jewelry, where every piece reflects your unique style and lasting beauty.

TOOLS used
CHeck back soon
Osprey London

Osprey London is a British luxury brand known for its handcrafted leather bags, accessories, and home goods. Combining timeless design with traditional craftsmanship, the brand offers pieces that are both stylish and enduring. Osprey London embodies understated elegance and everyday luxury.

TOOLS used
CHeck back soon
Soeur

Soeur is a Parisian fashion house that embodies effortless elegance and understated femininity. Founded by two sisters, the brand is rooted in the spirit of sisterhood and timeless style—offering refined, minimalist pieces designed to be lived in and loved for years. With clean lines, natural fabrics, and a palette of soft, neutral tones, Soeur captures the essence of French cool: thoughtful, versatile, and always chic. Whether it’s a perfectly tailored coat or a breezy summer dress, Soeur designs for women who appreciate beauty in simplicity.

TOOLS used
CHeck back soon
Kimaï

Kimaï sells beautiful lab-grown diamonds. All of their jewelry is made-to-order and they work closely with trusted artisans – goldsmiths, polishers and setters – to provide the comfort of knowing where the materials come from.

TOOLS used
CHeck back soon
Chimi

Chimi is a Stockholm-based eyewear brand known for its bold designs, high-quality materials, and fashion-forward aesthetics. Offering sunglasses and opticals in a spectrum of colors and styles, Chimi blends functionality with Scandinavian cool. It's eyewear that makes a statement without saying a word.

TOOLS used
CHeck back soon
Cadence

Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic

TOOLS used
CHeck back soon
Pair Eyewear

Pair Eyewear is an eyewear brand designed and made specifically for kids. Pair Eyewear is redefining the eyewear experience for children by bringing continual customizability, freedom of choice, and affordability to glasses for kids.

TOOLS used
CHeck back soon
Table of contents

What Are Direct-To-Consumer (D2C/DTC) Accessory Brands?

Direct-to-consumer (D2C or DTC) accessory brands are companies that design, manufacture, and sell fashion accessories directly to customers through online platforms, sidestepping traditional retail channels. This business model enables these brands to offer high-quality, often artisanal products at more competitive prices due to lower overhead costs.

Brands like Warby Parker in eyewear and Mejuri in jewelry have redefined the accessory market by focusing on transparency, customer engagement, and product innovation. By selling directly, these brands create a more intimate shopping experience, allowing for greater customization, personalized service, and direct feedback from consumers. The D2C approach in the accessory sector not only democratizes access to premium products but also fosters a closer connection between the brand and its audience, encouraging loyalty and repeat business.

What Are The Best Direct-To-Consumer Accessory Brands?

Among the plethora of D2C accessory brands, Warby Parker stands out for revolutionizing the eyewear industry with its home try-on program, stylish frames, and commitment to social responsibility. Mejuri has made waves in the jewelry market with its focus on everyday luxury, offering high-quality, ethically sourced pieces at a fraction of the traditional retail price.

These brands exemplify excellence in the D2C accessory space by prioritizing quality, customer experience, and value. They have successfully leveraged social media and digital marketing to build strong brand identities and cultivate engaged communities around their products. Warby Parker and Mejuri’s innovative business models and customer-centric approaches have not only set them apart as leaders in their respective categories but also as pioneers in the broader D2C landscape.

What Are Current Trends In The Direct-To-Consumer Accessory Category?

The direct-to-consumer accessory category is experiencing several dynamic trends. Personalization and customization are at the forefront, with consumers increasingly seeking products that reflect their individual style and preferences. Sustainability and ethical production are also key trends, as shoppers demand transparency about where and how their accessories are made. Additionally, there’s a growing trend towards minimalism and timeless design, with consumers preferring quality and durability over fast fashion.

These trends underscore a shift towards more conscious consumption, where value, authenticity, and sustainability drive purchasing decisions. D2C brands are at the helm of these movements, leveraging direct communication and feedback loops with their customers to innovate and adapt quickly to these evolving preferences. This responsiveness, coupled with a commitment to ethical practices, positions D2C accessory brands as leaders in not only shaping consumer trends but also in driving positive change within the fashion industry.

1-800-member
Create a Free Account To Get Full Access To 1-800-D2C
Join for free today to get full access to brand tech stacks, tool usage metrics, 150+ founder stories and 200+ best-in-market too discounts. Takes 5 seconds - click here to start.